Product of the Year has recognized ERA Portugal's Lead.ERA, the game-changing innovative tool for automated digital marketing of real estate, as the winner of the Digital Marketing Category. Relying on a transparent voting process by 5320 consumers, the award serves the recognition of products that showcase unique and creative features.

ERA Portugal’s unique use of data and optimization of autotargeting technology made them finalists in the Real Estate Awards. Read more about their ad creation and automated targeting tool, Lead.ERA, which continues to deliver success in reaching and converting customers in the Portuguese real estate market.

DNB Eiendom now offers its home sellers engaging ads on Snapchat as part of the SmartSolgt marketing package. The solution has been developed in collaboration with HomeKey.

HomeKey’s marketing platform has produced better results for each property listed by Kurfiss Sotheby's International Realty. The stellar results will continue as HomeKey extends the partnership with this Realogy brand for two more years.

Selling properties faster and smarter is more important than ever, and automating the marketing and sales operation is essential in a competitive and forward leaning market like the Portuguese. Read on for more information about the Portuguese real estate market and why the well-known brand ERA Portugal decided on a solution from HomeKey.

Digital marketing has long been a driving force across industries and is now at the forefront of real estate. A strong digital strategy enables more efficient audience targeting, strengthens existing customer relationships, and accelerates sales by matching the right homes with the right buyers – a topic explored further in this interview with the well-known real estate agency Eiendomsmegler Vest.