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Complete overview
HomeKey provides a structured and intuitive process that keeps all parts of the home sale in one place. Clear status updates and tasks ensure continuous visibility into what has been completed, what remains, and how the sale is progressing.
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SmartActions
Throughout the journey, the seller receives step-by-step guidance based on context and progress. Both practical and commercial recommendations highlight relevant actions, from preparing the home to activating additional marketing, reducing friction and saving time.


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Real-time home sales
Buying and selling a home is a major life event. HomeKey provides real-time visibility throughout the entire journey, from the first interested buyer to the final bid, and beyond.
The viewing and auction phases are time-critical and information-intensive. Sellers typically rely on delayed updates and manual follow-ups to understand how the process is unfolding.
With our live Mode, HomeKey gives sellers continuous insight into activity and progress as it happens.
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Turning seller knowledge into structured value
The seller is the expert on their own property. HomeKey captures this knowledge in a structured way, making it directly usable for the real estate agent when presenting the home. In parallel, AI analyzes property images to generate relevant sales arguments, ensuring that key qualities are consistently identified and highlighted.


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Reducing Friction in Agent–Customer Communication
HomeKey consolidates all communication into a single, structured flow. AI handles routine questions continuously, ensuring sellers receive timely responses without unnecessary agent involvement.
For more complex matters, AI supports the agent with draft replies and prompts for proactive updates ahead of key events. All communication is automatically captured in HomeKey, while agents respond through their preferred channels, including SMS, email, CRM, or directly in the app.
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A dynamic buying experience
Our SmartListing improves how buyers consume and understand information from the sales prospectus, presenting it in a clearer and more accessible way. By keeping potential buyers informed and engaged throughout the viewing and auction stages, it increases the likelihood of more active bidders and stronger sale outcomes.


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Turning the customer journey into revenue
HomeKey enables contextual upselling integrated throughout the customer journey, creating more relevant and effective commercial opportunities than standalone solutions. The HomeKey Store provides customers with easy access to additional services, increasing perceived value while supporting higher conversion, recurring revenue, and long-term customer relationships.
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The most satisfied customers
Get continuous feedback from customers throughout the entire process with our CSI module, address challenges before it’s too late, and ensure the highest customer satisfaction.



