Jessie Gabor is the HomeKey and Creative Strategy Manager at Kurfiss Sotheby's International Realty, a local branch of the well-known brokerage firm for real estate. Kurfiss specialises in high-end properties in the greater Philadelphia area.

We have talked with Jessie Gabor about how HomeKey has contributed to simplifying operations, manual handling, reporting, and generating more interest and leads from their online advertising.

Gabor works in the in-house marketing team that supports more than 80 real estate agents.

“The market for residential real estate in our area is booming, and the pressure is always on. Getting onboard with HomeKey was a quick and easy process. The implementation team was incredibly organised and structured in how they supported us.”

— Jessie Gabor, Marketing and Creative Strategy Manager at Kurfiss Sotheby's International Realty

Gabor works in the in-house marketing team that supports more than 80 real estate agents.

Before Gabor and her three marketing colleagues started using HomeKey, each campaign was handled manually. However, with the increasing need for online campaigns, the team wanted to find a platform that could simplify operations and yield better results from marketing investments. HomeKey was quickly identified as the best fit.

Seamless and user-friendly

I work closely with one of the co-owners of our agency. He was initially hesitant about social media ads but agreed to run a trial of the solution. When he saw that the platform generated more interest and received better leads from his ads, he recommended HomeKey internally. Now all the other agents want to use HomeKey for each listed property.

The marketing team has used the platform for ten months, and it has transformed their workflow entirely. As a result, a considerable amount of time can now be used for better and more strategic purposes.

“HomeKey is incredibly user-friendly. It gives us one less thing to worry about on the marketing side, and the agents are enthusiastic. Therefore, we can work smarter and not harder in the marketing department.”

— Jessie Gabor, Marketing and Creative Strategy Manager at Kurfiss Sotheby's International Realty

Data-proven success

Before the team started using the platform, their social media manager had to do all posting on digital channels herself. This was a tedious task, and it was complicated to compile all the statistics and results from each campaign.

Now, the HomeKey tool generates an easy-to-understand and comprehensive breakdown in real-time of clicks, impressions, site views, and other data that shows how well the campaign performed.

“We had not expected the reporting section to be our favourite feature. We are proud to say that the properties we have published through HomeKey are getting a lot more views and interest at a much faster pace. The data proves that we generate a far better return on marketing investments to our agents and customers. ”

— Jessie Gabor, Marketing and Creative Strategy Manager at Kurfiss Sotheby's International Realty

Recommends it to others

Our biggest concern was if the tool would be able to pinpoint the right market segments, and it truly does. HomeKey has given us a competitive edge, tells Gabor.

She is especially pleased with the customer service and professional support they have experienced in the partnership with HomeKey. In the first phase, they had weekly meetings, and now her contacts at HomeKey are always quick to answer when wanted and needed.

“HomeKey is committed and flexible. We have had great success with the platform, and HomeKey has made our lives a lot easier. ”

— Jessie Gabor, Marketing and Creative Strategy Manager at Kurfiss Sotheby's International Realty

After stellar results, HomeKey extends the partnership with Kurfiss Sotheby's for two more years.